Baya Baya
Below is my brand identity for Baya Baya, a Brazilian Acai Bowl shop. I wanted to play with a bold colour palette and fun but welcoming fruity characters to showcase the nature of the brand
Brand colours - bold colours to show off the natural and fruity elements of this brand contrasted with neutral browns and creams for readability
Brand stickers - to show off the playfulness of the brand and versatility of the logo and mascots
Brand mascots - fun and welcoming fruits that you would commonly find in Acai bowl shops, including the humble Acai, bold Pitaya and friendly coconut
Brand example - showcasing how the font choices, colours and stickers come together
